House of Radon asked me to work on several clips for an Ericsson advertising campaign due to my experience in shaping story-driven, visually clean content with tight deadlines. They were looking for someone who could combine commercial pacing with a documentary sensibility — someone comfortable crafting short, impactful pieces from large amounts of material. My track record in both branded films and broadcast projects, along with my ability to work quickly and collaboratively within an existing creative framework, made me a natural fit. That combination of speed, structure and subtle storytelling was exactly what the campaign required, which is why House of Radon invited me onboard for multiple edits.