In 2010 I had the opportunity to freelance with Crispin Porter + Bogusky (CP+B) on the TV commercial “Utbud” for Scandinavian Airlines (SAS) in Sweden. The ad presents a dynamic visual of SAS’s broad offering (“utbud” in Swedish) across travel destinations and services, aligning with SAS’s brand message of connectivity and choice. The project required rapid editorial work and close collaboration with the creative agency and SAS client. As editor, I was responsible for shaping the flow, pacing, and final cut, ensuring the commercial matched CP+B’s creative vision and performed effectively for broadcast on Swedish television.